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| report [2022/06/20 23:51] – team5 | report [2022/06/20 23:58] (current) – team5 | ||
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| After we discuss all these sections we know where we are on the market, where we want to be, and hopefully how we will try to become there. | After we discuss all these sections we know where we are on the market, where we want to be, and hopefully how we will try to become there. | ||
| ==== - Market Analysis ==== | ==== - Market Analysis ==== | ||
| - | The Mild customers are people who struggle with anxiety in daily life. This may not seem like a big audience, but it is; 1/10 people struggle with anxious feelings in daily life, [(Antaviana2018)] according to our survey it may be even more. In this survey, we developed for our project, on march 21 of 2022 we did a 10-question survey to get to know more about our audience and the problem itself. We got 119 responses from all over the world. According to this survey, the need for a product like Mild is increasing a lot. As we all know the previous years were consumed by a pandemic called COVID-19. This pandemic triggers a 25% increase in the prevalence of anxiety and depression worldwide [(Brunier2022)]. Our market is growing. | + | The Mild customers are people who struggle with anxiety in daily life. This may not seem like a big audience, but it is; 1/10 people struggle with anxious feelings in daily life, [(Antaviana2018)] according to our survey it may be even more. In this survey, we developed for our project, on march 21 of 2022 we did a 10-question survey to get to know more about our audience and the problem itself. We got 119 responses from all over the world. You can find the answers to the survey in the appendix. According to this survey, the need for a product like Mild is increasing a lot. As we all know the previous years were consumed by a pandemic called COVID-19. This pandemic triggers a 25% increase in the prevalence of anxiety and depression worldwide [(Brunier2022)]. Our market is growing. |
| By anxiety, we mean big anxiety attacks, but we certainly also mean the normal anxious feeling that a lot of people deal with daily: too busy metro, stress for a presentation, | By anxiety, we mean big anxiety attacks, but we certainly also mean the normal anxious feeling that a lot of people deal with daily: too busy metro, stress for a presentation, | ||
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| + | Our own survey with answers: | ||
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